We got the opportunity to rebrand 11 product skus for Jelly Belly’s ice shaver product line.
I was the lead designer in the rebrand, and the first change I made was to change the color of the background. Since the machine is red and the packaging is red, the customer can't decipher what is on the packaging. The cool blue I chose really helps the red ice shaver pop off the packaging. I created a larger yellow call-out space for the products main features to really stand out.
I was the lead designer in the rebrand, and the first change I made was to change the color of the background. Since the machine is red and the packaging is red, the customer can't decipher what is on the packaging. The cool blue I chose really helps the red ice shaver pop off the packaging. I created a larger yellow call-out space for the products main features to really stand out.
These skus are being sold in Target + Walmart in their summer rollout.
