Badgley Mischka is a luxury fashion brand renowned for its high-end evening wear, bridal collections, and accessories.
Americaneagle.com redesigned Badgley Mischka’s website in 2021, and by 2024 it was time for a refreshed design. The new website was created to enhance shoppability while elevating the brand’s digital presence to feel more like an artist’s portfolio. Large, immersive photography highlights the luxury of the clothing, while refined typography—smaller font sizes paired with uppercase eyebrow text—adds a sophisticated, high-end aesthetic.
To improve the shopping experience, we introduced multiple pathways to explore products, including seasonal, category, and collection views, making it easier to browse and discover. This approach not only appeals to casual shoppers but also strengthens the target audience’s perception of the Badgley Mischka brand.
I was responsible for the full website design and strategy, including the development of comprehensive page layouts that aligned with both brand identity and user experience goals.
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Elevate baby is a fertility and surrogacy specializing in connecting intented parents, egg donors, sperm donors, and surrogates.
We pitched Elevate Baby as part of a sales engagement with the opportunity to redesign their website. Their existing site felt outdated, lacked clear user journey mapping, and missed opportunities to capture leads. To address this, we introduced a category-based navigation system tailored to the four primary user paths—intended parents, egg donors, sperm donors, and surrogates—allowing visitors to quickly access the information most relevant to them.
The previous site lacked the warmth and authenticity that reflects the emotional journey of building a family. To create a more genuine and relatable experience, we incorporated authentic photography with raw, close-up imagery that highlights the intimate nature of having a child.
I was responsible for the full website design, strategy, and copywriting that aligned the both brand identity to user and client goals.
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