Every year American Hotel hosts a supplier summit. This summit’s goal is to help companies pick marketing packages with American Hotel that correlate to our hospitality show in the coming year. We were tasked with coming up with new branding and creating an easy to use landing page.
Design + Rationale
We stuck with our internal fonts and branding since this was a landing page on americanhotel.com. We created a simple logo with a mountain representing the summit idea. On the banner, we included two links to download the PDF with the package options for the summit and expo, thus allowing customers to quickly get the information they need. We hope customers would continue to scroll and see more specific features broken down. The three illustrations where also GIF’s that one by one animated, as to not overwhelm the customer. The final illustrations included data to entice customers on how sucessful these marketing plans could be for their business. For example “18% open rate for targeted customer campaigns.”
