aBundle is an online retailer that sells hotel-quality products to vacation rental properties. Since the hospitality industry is moving toward rental properties versus traditional hotels, we wanted to capture hosts and market our products to their properties.
Key Selling Features
Abundle’s biggest selling feature is that everything is sold in a bundles. This way its easier for the customer to shop for their property by category - kitchen, bed, bath, etc. From this key selling feature we came up with the name aBundle. We wanted to portray the fun it is to be a host, and showcase quality with hotel-ready products. Since aBundle is affliated with American Hotel, you now don’t have to be a hotel to get hotel-quality products.Promise + Positioning
Abundle is not simply another choice for vacation rental owners. It is a better choice. True to it’s name, aBundle is a handpicked collection of essential items customers need to create clean, comfortable spaces to impress every guest.The value proposition of aBundle is its promise to simplify the time-consuming effort of stocking everyday supplies. From soft linens to supierior cleaning tools, aBundle’s streamlined product selection includes commerical-grade options that last longer, saving customers both time and money.
aBundle’s user-friendly website allows customers to quickly find the right product, conveniently check out with a credit card, check order and delivery status and easily reorder. Our decades of experience have helped create millions of memorable stays all across the globe. aBundle makes the same promise, and delivers advantages that help customers save a bundle of time, effort and money.
Branding
The logo mark represents not only a ‘b’ but also a house with a roof. Inside the shape is the iconic shipping box that the customers receive. We created a full circle campaign including an e-commerce website, direct mail pieces and emails all centered around prepping your place. I was specifically responsible for creating the branding, wireframing the emails, two photoshoots for our campaigns, packaging and print ads.Output
Within a year of launch, we made over $1MM in sales.